Tuesday 27 September 2011

Type Setting

So a re- strike needed to be done of an old poster that Hatch sell for retail. Instead of using ready made plates and printing them, as we have been doing so far, we got to set this one up from scratch. It took the best part of a day to set it up and then we printed it the following day, with a run of 250 posters. It was a purely type based poster, enabling us to learn even more about positioning, composition and the variety of typefaces themselves. It was really gratifying when we had done it right and as good as, if not better, than the original haha. And yes, the stool defo comes in handy for my short arse self.




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